The Fin Forum

The financial downturn has hit many organizations hard. In places like Adelaide and across the southern parts of Australia pizza is a true comfort to us all, especially in our times of need.

When the economy starts to turn, there are always those industries that keep looking up. Across Australia, the industry is getting stronger, however in the south the market is moving in the favour of Melbourne Pizza Delivery. The pizza marketplace is one of the real boom industries as we speak.

While the luxury industry has started to struggle and Australians tighten their belts, the pizza industry has fared quite well according to an article published earlier this year in an Sydney article. Considered an affordable pleasure, Aussies turn to their favorite comfort food in these tough economic times more and more - and pizza is one of our last affordable small pleasures. By the beginning of last year, takeaway foods were up in sales by more than 11% over the previous year, and by the halfway mark a big pizza chain reported an actual increase in pizza sales of almost 3%. To put it accurately, Domino’s was hiring while others were sacking, just to fill the need for pizza parlours.

Do take away customers prefer to order pizza from home or make it at home? Most people prefer not to learn tips to make pizza dough. Ordering over the phone is much preferred. So what do you like with your pizza? And what do we like with our pizza? But of course, a good, cold beer. The brewing industry has grown right alongside the biggest pizza names, claiming increased profits of over 2% per quarter, and over a $411 million half-year profit for The Foster’s Group, which holds over half of the market share for beer in Australia.

The economic indicators have definitely tightened things up for people. Would you be prepared to cut back a bit on your going out time? You still have the comfort of good food, decent friends, and a relaxing beer at home!