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Normally, if you want to have professional web designers custom build your site, you must be prepared to dish out at least a couple thousand Rands. First, you must understand that it is a rip off to get the big companies to design websites for you.
Therefore, it would be wise to find freelance web designers who work from home. However, choose your web designer with care. Another route you can take is to design your website yourself.
You need a deep understanding of marketing on the Internet, how search engines work, what visitors want and how to sell to be able to make your site a success.
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost.
After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to. You can also offer a money back guarantee so that people will feel confident about buying from you.
Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
Eliminate any chances of that to maximize your profits! Where exactly do we draw the line? Here’s a simple breakdown.
Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.
People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.
The longer your Flash takes to load, the more you risk losing visitors. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.
It is very time consuming and therefore more expensive to develop. Your website is where your business resides — it’s like the headquarter of an offline company.
The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion. Reduce the number of images on your website.
If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. Avoid using scripting languages on your site unless it is absolutely necessary.
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