Guaranteed Tips On How To Increase Search Engine Ranking
If you own a website and want free targeted traffic, then you need to increase search engine ranking for that page and get onto the first page of Google. This is the ideal computer home based business because your overheads are practially zero if you can get free traffic from the search engines.
Other free marketing tactics include article marketing, blogging, social marketing etc but all that takes consistent, daily promotional activities on your behalf. But f you manage to get onto the first page of Google then you will reap the benefits of thousands of visitors per month buy doing absolutely nothing because you have already put in the hard work to get you into that position in the first place.
So, how can you improve search engine ranking for your web pages? Well there are two factors when it comes to building a site to get into the search engines.
1) On-Page Factors
When building and writing your web pages the on-page factors have to be taken at this point. First of all you need to know which keyword phrase you want that page to get onto the first page of Google for.
When conducting your keyword research make sure you look into the demand and supply for that particular keyword. You need to know that you have enough people typing that keyword phrase into the search engines and you need to know if there is low supply so you have a good chance to rank highly for that keyword phrase.
Once you are happy with your keyword choice then you’ll use this keyword phrase to do the following:
1. Put the keyword phrase in the <title> tag, and in the <description> and <keywords> meta-tags in the coding section of your web page.
2. Then you’ll want to include this keyword about 3-4 times in the body text of your article.
3. For added measure, I also like to put the phrase in an <alt> tag in an image and as anchor text link on the page too.
2) Off-Page Factors
Ok, so we’ve done the on-page factors of search engine optimization, we’ll want to carry out the off-page factors. This part is the most time-consuming and longer part, but its essential to increase search engine ranking until you land on page one.
Basically it all knuckles down to back-links. Your aim here is to get as many links pointing back to your site with your chosen keyword phrase. You can do this a few ways:
1. Seek out other webmasters to request reciprocal links with them
2. Write articles and distribute them to article directories (10+ articles)
3. Write short teaser snippets with your anchor link included and post to various micro-blogs
4. Leave helpful comments on blogs
5. Write helpful article pages on sites such as Hub Pages and Squidoo
Keep doing the above until you have reached the number one page on Google. Then when you have dominated that spot, keep promoting that particular keyword phrase / web page every other week or so – just to make sure you stay on the first page for months and years to come.
If you would like further detailed information on search engine internet marketing then get a copy of Claire’s free SEO guide.